JOICO Announced as Sponsor of the Salon Business Awards Colour Salon Category
Published:The Salon Business Awards is proud to announce JOICO as the official sponsor of the Colour Salon of the Yearcategory — a partnership that perfectly aligns innovation, performance and a shared commitment to healthy, beautiful hair.
Founded in Los Angeles in 1975, JOICO has been a true pioneer of healthy hair for five decades, leading the industry with high-performance keratin technologies that continue to set global standards today. Built on science, innovation and creativity, the brand has long empowered hairdressers to turn hair dreams into reality, without compromise.
At the heart of JOICO is a simple but powerful belief: healthy hair is the foundation of great colour. Its advanced formulas are designed to rebuild hair health from the inside out, transforming the hair fibre with every service. The result is colour, care and styling performance that delivers strength, shine and confidence, instantly.
As sponsor of the Colour Salon of the Year category, JOICO celebrates salons that consistently demonstrate technical excellence, creativity and an uncompromising commitment to hair health. It’s a category that recognises colour specialists who don’t just follow trends, but elevate the craft through skill, knowledge and client trust, values that sit at the core of the JOICO philosophy.
“We’re so please to have JOCIO onboard as sponsors. As a well respected, professional brand, known for producing high quality products that actually care about the hair, they align perfectly with the values of SB Awards and specifically the Colour Salon category.”
SB Awards Founder Jo Charlton
JOICO’s colour, care and styling portfolios are renowned for inspiring confidence and creating meaningful, JOIful moments in the salon, strengthening bonds between hairdresser and client, and within the professional community itself. This shared spirit, known simply as JOI, is what fuels the brand’s ongoing mission to support hairdressers at every stage of their journey.
By sponsoring this category, JOICO continues its long-standing commitment to championing the professionals who push boundaries, prioritise hair integrity and deliver exceptional results behind the chair.
The Salon Business Awards celebrates excellence, innovation and leadership across the UK hair industry, and the Colour Salon category stands as a testament to the salons shaping the future of colour, with health, performance and creativity at the forefront.
“We’re proud to welcome JOICO as sponsor of this standout category and look forward to celebrating the colour salons that truly embody the JOI of healthy hair.”
