Born in Cheshire and now expanding further afield, the rebrand signals a bold new direction for one of the UK’s most exciting barbering businesses.
The rebrand follows the opening of the brand’s fourth location, Crate Manchester, at the end of 2025, with further expansion plans already in motion.
Crate Manchester opened in December 2025 as a co-working space designed for Barbers. While co-working is well established in hairdressing, there was a real gap for barber-focused spaces. That’s what triggered the opening of Crate Manchester.
“Three months after opening, I’m delighted to share that it’s been a huge success, with five barbers running chairs on the shop floor with a steady stream of regular clients,”
– Charles Rose, Founder of Crate Collective.
Crate Manchester has become a home for barbers in the city, and it gives them the freedom to run their own business, while still benefiting from the Crate brand, one-to-one support from Charles and his wife Alex, and the community that they’ve been building from day one.
“With plans to expand further, the name ‘Crate Cheshire’ no longer felt right. Crate Collective reflects where we’re heading, and we’re excited to be planning the opening of two more locations in the midlands in 2026. Watch this space!”
– Charles Rose, Founder of Crate Collective.
The rebrand to Crate Collective marks a significant milestone in the brand’s journey, reflecting both its growth to date and its ambitions for the future. With a clear vision, a strong community ethos and expansion firmly on the horizon, Crate Collective is set to continue making its mark on the UK barbering industry, in 2026 and beyond.
Keep up to date with the latest updates from Crate Collective by following on INSTA: @charlesrose1, @cratecollective_, @cratemanchester, @thecrateacademy
View this post on Instagram
